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Task #10

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PK SA

[P-01] Do NOT build COD this sprint. Instead, instrument checkout: where do customers actually abandon, and does it correlate with payment method or geography? Bring that real data (not national averages) to an explicit CEO-level COD decision.

Task #10: [P-01] Do NOT build COD this sprint. Instead, instrument checkout: where do customers actually abandon, and does it correlate with payment method or geography? Bring that real data (not national averages) to an explicit CEO-level COD decision.

Added by Prabhakar Kumar about 3 hours ago.

Status:
New
Priority:
P1
Assignee:
sharique A
Category:
Backend
Start date:
10 Aug 2026
Due date:
% Done:

0%

Estimated time:

Description

Module: Payment Module

Current State:
Razorpay prepaid-only today, no Cash on Delivery. COD is 60-70% of Indian fashion e-commerce order volume nationally (higher outside metros), but carries a 25-40% return/RTO rate vs 5-10% for prepaid — a real tradeoff, not an obviously-correct call either direction. The earlier "no COD" decision was made without Attirelly-specific data.

Task:
Do NOT build COD this sprint. Instead, instrument checkout: where do customers actually abandon, and does it correlate with payment method or geography? Bring that real data (not national averages) to an explicit CEO-level COD decision.

Why It Matters:
Makes sure this decision is backed by Attirelly's own numbers instead of a guess in either direction — see the COD question in the Business Snapshot below.

Target Week: Week 1 (instrumentation only)

Excel Owner: Sharique

Excel Priority: P1 - High

Excel Status: Not Started

Sprint Plan ID: P-01

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